In the release of ” The Fast and the Furious : Tokyo Drift” consumers will now be able to activate a calculator that will show in the right hand corner of the movie the actual cost of the damage that is happening to the cars. In an attempt to use the new technology of Blu-Ray DVDs, Universal Studios and Progressive Direct Insurance are trying something new.We have all wondered how much does it cost to total a Ferrari, well now we can see. This will be an attempt at brand and product placement in a new release that consumers can have turn on or off.
The calculator is labeled “Progressive Direct: Insurance Damage Estimates.” It is provides a new tool for companies to have product recognition along with product placement. Blu-ray discs will carry approx. six times the amount of data as regular DVDs this will afford studios and advertisers a chance to enhance the users experience while providing a brand experience. If the consumers actually activate the feature it could prove quite impactful for the company.Blu-ray discs are being looked at to carry more interactive features such as Picture in Picture and even contain web links. So id the consumer is watching a movie and see something they like, they may be able to one day click on that link and go right to the companies website, while still watching the movie. Maybe in the next release you will be able to view a car insurance right during the movie. So don’t forget the snacks and popcorn, and while you have some time check out CarInsurance.com’s online insurance marketplace where you have the ability to shop for the best deals in one convenient place.
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